Software requirements engineering or requirement engineering refers to the process of collecting, analyzing, specifying, and verifying/validating requirements of a software solution. This includes identifying the needs and desires of customers, business partners, and end users and translating these requirements into formal, traceable, and testable documentation.

Requirements engineering is an important part of the software development process that helps deliver projects successfully on time and on budget. Thorough and careful requirements engineering helps identify and resolve overlaps and conflicts between the requirements of different stakeholders before they occur in the development process.

A successful requirements engineering process also includes regular reviews and feedback loops with all involved parties to ensure that requirements are current, relevant, and meet the needs of end users.

Through this development process, our highly skilled project and product management specialists ensure the creation of a robust and user-friendly software solution.

Prototyping describes the process of creating a model or working representation of a product or system. In the context of software development, prototyping is often used to create an early visual representation of a software application that allows the team to gather feedback from users and stakeholders and validate the concept.

Prototyping can be used at different stages of software development and ranges from simple models to interactive prototypes that provide a working user interface. Prototypes can be used as part of the requirements creation process or as part of the design and development process.

A prototype can help test the usability and functionality of an application and identify potential problems before investing time and resources in the full development process. Prototyping can also help improve communication and collaboration between developers, designers, and stakeholders and ensure that all parties have a common understanding of what the final product should accomplish.

Prototyping is a valuable tool in software development, helping to develop projects faster and more effectively, and to identify and fix bugs early. Our prototyping experts are waiting for you and your concept!

Software product development is a complex and iterative process that typically involves multiple steps, including gathering requirements, reviewing and revising concepts, developing and testing prototypes, implementing features, performing testing, and providing maintenance services.

It's a broad field that requires skills in a variety of disciplines, including computer science, mathematics, informatics, and communications. It also involves developers, testers, designers, product owners, project managers and other subject matter experts working together to create a successful solution.

The goal of software development is to create solutions that meet the needs and requirements of customers, partners, and users and provide a high level of usability and reliability. To be successful, software development must be constantly adapted to changing technologies and requirements.
prodactive has experts in all areas of software development.

UX (user experience) design and UI (user interface) design are two important areas of digital design that deal with creating a positive user experience.

UX design refers to the entire process of how a user interacts with a product or service, including interaction with the user interface, content, and functionality. It is about developing an understanding of the user's needs and goals and creating an intuitive, easy-to-use, and satisfying experience.

UI design refers to the visual design of the user interface, including buttons, text, colors, and images. It's about creating an engaging and consistent visual language that makes it easy for users to interact with the product or service.

Together with you, our UX and UI designers work to create a digital product or service that is easy for users to understand and use, while also looking appealing. Good UX/UI systems can help users feel comfortable and make product use a positive experience, which can lead to higher conversion, customer loyalty, and willingness to recommend.

We work with you to develop such intuitive, engaging user experiences tailored to the target audience for your idea. Our experience design teams look forward to meeting you.

Brand identity management is the process of creating and maintaining a unified and consistent visual and tonal presentation of a brand or company. This includes developing elements such as the logo, color scheme, typography, imagery and tonality that contribute to a unique and recognizable brand.

A strong brand identity helps make a company stand out from its competition and build an emotional connection with its customers. It can help a company deliver a clear and consistent message to its target audience and helps build trust and loyalty.

It also includes monitoring the use of the brand and its elements to ensure consistent and appropriate use, as well as quality standards of materials used, techniques and representations to individual requirements.

A strong brand identity is an important ingredient for the success of a company, as it can help to stand out from the competition, attract the target audience and build long-term customer loyalty.

prodactive accompanies you from day one with highly qualified experts on the way to your Brand Identity and guides the management process towards it.

Conversion optimization refers to the process of improving the conversion rate of a website or landing page by analyzing and improving certain factors. Conversion in the context of online marketing means that a visitor performs a specific desired action on a website, such as making a purchase, signing up for a newsletter, or making a contact request.

Goals of conversion optimization can be to increase the click-through rate on certain call-to-action elements, to reduce the bounce rate on a particular page, or to reduce the load time of a page. To achieve these goals, various techniques can be used, such as A/B testing, usability testing or heat map analysis.

The goal of conversion optimization is to achieve the highest possible conversion rate in order to convert more traffic into customers or leads and thus increase business success.

We analyze your websites or applications, point out obstacles in your conversion process in expert reviews, develop countermeasures and implement them for you.

A business plan describes their business idea and outlines how the business will be operated successfully. It helps define their goals, plan and organize their business, and assess their ability to build a profitable operation.

A business plan includes executive summary, business model description, market research, financial projections, and a plan for implementing the business idea. Likewise, also include information about the management team, market and competition, marketing and sales plan, and risk and opportunity section.

Convincing potential investors or lenders that the business represents a good opportunity for investment will not succeed without a business plan. In this case, the plan should include a detailed overview of the company's financial projections, including estimates of future income and expense streams and an overview of the company's financing needs.

Overall, a business plan is an important guide to funding and implementing a business idea, and it is important to develop it carefully and thoroughly in order to build a successful business. In order to avoid mistakes here, our business development team is at your side and will accompany you on the way to your business venture.

Our specialists will also assist you with financing, including equity, loans, bonds, and public subsidies needed to implement your business idea or operate an existing business.